Marketing Archives | CauseVox https://www.causevox.com/blog/category/marketing/ Digital fundraising platform for nonprofits Wed, 20 Sep 2023 19:24:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.3 https://www.causevox.com/wp-content/uploads/2019/05/cropped-cv-logo-32x32.png Marketing Archives | CauseVox https://www.causevox.com/blog/category/marketing/ 32 32 [Webinar] Branding Brilliance: Master the Art of a Custom Donation Page https://www.causevox.com/blog/webinar-branding-brilliance-master-custom-donation-page/ Wed, 20 Sep 2023 19:24:12 +0000 https://www.causevox.com/?p=48586 Your donation page isn’t just a gateway for gifts—it’s a powerful platform to communicate, connect, and convert. A strategically branded donation page can elevate a simple transaction to an emotional, memorable experience. In fact, 75% of donors are more likely to donate to a branded donation page than a generic design.

Join us in this webinar and learn how to fuse form and function, creating a page that not only looks aesthetically pleasing but also supercharges your fundraising results.

Key Takeaways

  • Branded Page Blueprint: Dive deep into the elements that constitute an impactful donation page, from smart logo placements to persuasive messaging.
  • Optimized Donor UX: Navigate the intricacies of user experience, ensuring each touchpoint on your donation page reflects your brand and smoothly leads donors through their giving journey.
  • Narrative-Infused Donation Path: Unravel the art of embedding compelling, brand-aligned stories that make every donation step resonate with your overarching mission.
  • Mobile-First Mastery: Gain expertise in optimizing your donation page for a mobile-centric world, ensuring a seamless and engaging branded experience across every device.

With actionable insights tailored specifically for nonprofit fundraisers and marketers, this webinar promises not just theory but practical strategies you can implement immediately.

This session will also feature a live Q&A and be recorded for on-demand viewing.

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[Webinar] Unlocking Modern Philanthropy: Engaging and Retaining Today’s Donor in a Dynamic Landscape https://www.causevox.com/blog/webinar-unlocking-modern-philanthropy-to-engage-todays-donors/ Tue, 29 Aug 2023 16:39:32 +0000 https://www.causevox.com/?p=48485 Did you know charitable giving declined by 10.5% in 2022? As we navigate the aftermath of this decline and the broader post-pandemic landscape, it’s crucial to understand the transformations in donor behavior. 

Our latest research through the CauseVox Giving Study, delves deep into the dynamics of today’s donor preferences, uncovering evolving challenges and unprecedented opportunities. Join us as we decipher the findings from our trailblazing whitepaper, “Navigating Modern Philanthropy.”

In this exclusive webinar, you’ll discover:

  • The Modern Donor Landscape: Understand the surprising ways today’s donors are prioritizing charitable giving.
  • Digital Transformation in Giving: Explore the latest trends in payment methods and how to capitalize on them.
  • Storytelling as a Trust Builder: Unveil the profound impact of real-life testimonials and narratives on donor engagement.
  • Crafting the Ultimate Donor Experience: Tips on balancing efficiency with a personal touch in the digital age.
  • Going Beyond the Wallet: Strategies to involve and engage donors who seek a more participatory role in your mission.

As we venture into an era marked by shifting donor preferences and an uncertain economic climate, it’s time to revolutionize our fundraising approaches. This webinar promises insights and ideas to enhance your donor relationships, engagement, and retention. Register today to ensure your nonprofit thrives in this new philanthropic paradigm! 

This session will also feature a live Q&A and be recorded for on-demand viewing.

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[Webinar] The Ultimate GivingTuesday Guide: Secrets to Skyrocket Your Success! https://www.causevox.com/blog/webinar-ultimate-givingtuesday-guide/ Tue, 29 Aug 2023 15:39:27 +0000 https://www.causevox.com/?p=48483 Are you ready to make the most out of GivingTuesday? Join Julie Edwards, The Nonprofit Maven, for an informative webinar where she’ll dive into the strategies and tactics to help you plan, execute, and maximize the impact of your GivingTuesday campaign. 

Whether you’re new to fundraising or looking to enhance your existing strategies, this webinar is designed to equip you with the tools you need to achieve – and exceed! –  your GivingTuesday goals. 

In this 60-minute live webinar, you’ll learn how to:

  • Define your campaign goals and develop a compelling story for your campaign,
  • Effectively communicate your cause to inspire and engage donors,
  • Explore various fundraising channels and how to tailor your messaging for different platforms, and
  • Discover the impact of matching gifts and fundraising challenges.

Don’t miss this chance to learn valuable insights and practical tips that will help you conquer GivingTuesday and turbocharge your campaign results!

This session will also feature a live Q&A and be recorded for on-demand viewing.

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[Webinar] Ethical AI for Competitive Advantage and Innovation https://www.causevox.com/blog/webinar-ethical-ai-for-competitive-advantage-and-innovation/ Thu, 17 Aug 2023 23:01:02 +0000 https://www.causevox.com/?p=48453 Join us as we delve into the fascinating world of AI and its impact on product marketing, competitor analysis, and strategic decision-making. Our industry experts will share valuable insights, best practices, and real-world examples to inspire and guide your AI journey. 

If you are interested in learning insights, best practices, and seeing real-world examples to inspire and guide your AI implementation journey in an ethical manner, this webinar is for you!

In this 60-minute live webinar, you’ll learn:

  • Incorporating AI ethically into your business operations 
  • Leveraging AI to enhance product marketing strategies and customer experiences 
  • Using AI for competitor analysis and identifying strategic opportunities

You’ll walk away with actionable strategies to implement ethical AI marketing.

This session will also feature a live Q&A and be recorded for on-demand viewing

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[Webinar] How to Build a Relationship-Focused Major Gifts Program https://www.causevox.com/blog/webinar-build-relationship-focused-major-gifts-program/ Wed, 26 Jul 2023 18:15:35 +0000 https://www.causevox.com/?p=48424 Establishing a major gifts program is a great way to enhance your fundraising efforts. This session is for organizations of all sizes, offering insights on how to create a successful major gift strategy without compromising other fundraising activities. Join us if you are eager and ready to enhance your donor relationships with a more strategic and intentional approach.

In this session, you’ll walk away with:

  • A clear understanding of what a major gifts program is,
  • Three key steps to start building a strategy for your organization, and
  • How to use major gifts to engage your board and development committee in fundraising.

You’ll walk away with actionable strategies to leverage relationships to increase giving.

This session will also feature a live Q&A and be recorded for on-demand viewing.

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[Webinar] The Art of Sponsorships https://www.causevox.com/blog/webinar-art-of-sponsorships/ Mon, 17 Jul 2023 21:02:43 +0000 https://www.causevox.com/?p=48405 Discover foundational elements and mutual benefits of securing sponsorships for your organization, target audience and sponsors. Join Mariah Monique as she teaches you how to build a cohesive event sponsorship that is sellable and attractive to sponsors. 

She’ll walk you through her step-by-step signature process and reveal best practices of cultivating relationships that overtime can produce hundreds of thousands of dollars, increasing your organization’s ability and capacity to reach your community while building long-term partnerships. 

In this 60-minute live webinar, you’ll learn:

  • Foundational understanding of how sponsorships benefit your overall fundraising efforts.
  • The key elements to building an attractive sponsorship deck.
  • Best practices for cultivating and maintaining sponsoring relationships.

You’ll walk away with actionable strategies to identify the right partners to help streamline sponsorship outreach efforts.

This session will also feature a live Q&A and be recorded for on-demand viewing.

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[Webinar] Strategic Video Storytelling and Video Marketing Campaigns https://www.causevox.com/blog/webinar-strategic-video-storytelling-marketing-campaigns/ Thu, 13 Jul 2023 17:20:06 +0000 https://www.causevox.com/?p=48400 In this webinar we’ll unpack the strategies to achieve better viewer engagement and conversion in videos for digital fundraising. These tangible strategies can be applied to your next DIY/in-house video project or relayed by you to your hired video production company. 

We’ll review how to best utilize your video assets by reviewing social media “top-of-mind” strategies, ad-campaign strategies, in-house events and virtual events hosted on CauseVox for maximum donor reach. We’ll share case studies of success from our clients that you can model that have raised millions of dollars for big and small nonprofits. Finally, we’ll touch on tools that can increase your in-house power for self shot video content as well as using AI to help generate concepts and talking points for your videos. 

In this 60-minute live webinar, you’ll learn:

  • Strategies for better video engagement and conversions.
  • Distribution platform review and strategy for: social media, social ad campaigns, YouTube ad campaigns, in-house events, hybrid & virtual events.
  • Case study review of successful video campaigns.
  • Tools for in-house/DIY video production.

You’ll walk away with actionable strategies to secure more donors through video marketing.

This session will also feature a live Q&A and be recorded for on-demand viewing.

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[Webinar] Strategies to Create Mobile-First Peer-to-Peer Campaigns https://www.causevox.com/blog/webinar-strategies-to-create-mobile-first-peer-to-peer-campaigns/ Fri, 30 Jun 2023 13:52:35 +0000 https://www.causevox.com/?p=48390 In today’s digital landscape, mobile optimization is a game-changer for successful fundraising campaigns, and we want to show you how to leverage its power.

Join us as we dive into the world of mobile optimization and its crucial role in peer-to-peer fundraising. Whether you’re a nonprofit professional, a fundraiser, or a passionate supporter, this webinar is designed to provide valuable insights and practical tips to enhance your fundraising efforts.

In this 60-minute live webinar, you’ll learn:

  • The significance of mobile optimization and how it impacts peer-to-peer fundraising campaigns.
  • Responsive design, streamlined navigation, fast loading times, and clear calls-to-action, and how they contribute to a seamless user experience.
  • Practical advice on testing across devices, simplifying the donation process, optimizing forms for mobile use, and creating mobile-friendly emails.
  • Examples of successful mobile-first campaigns.

You’ll walk away with actionable strategies to optimize your peer-to-peer fundraising campaigns for mobile devices, reaching a wider audience and maximizing your impact.

This session will also feature a live Q&A and be recorded for on-demand viewing.

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[Webinar] Engagement Workshop: Transforming Supporters into Superheroes https://www.causevox.com/blog/webinar-engagement-workshop-transforming-supporters-into-superheros/ Mon, 26 Jun 2023 18:43:41 +0000 https://www.causevox.com/?p=48382 Get ready to level up your supporter engagement game with the most sought-after workshop of the summer! 

Join us for an incredible supporter engagement workshop where leading experts will uncover the secrets to building a rock-solid team of supporters.

Now is the perfect time to strategize and revolutionize your engagement approach, so register today for the free workshop. 

At this workshop (12–3pm ET), you’ll walk away with:

  • Actionable strategies to inspire volunteers and turn them into passionate, long-term supporters.
  • Building a dream team with your board and development committee, collaborating seamlessly for fundraising success.
  • Proven methods to engage and retain new donors, ensuring their continued support year after year.

This workshop equips participants with practical tools and strategies to elevate their supporter engagement efforts and drive sustainable growth.

​​The workshop will also feature live Q&A’s after each session and will be recorded for on-demand viewing.

Registration is free! Attend one or all of the amazing sessions! Register for the free workshop to get access to the live sessions, Q&A and recordings.

Schedule

12 PM – Building a Constructive Partnership with Your Development Committee by Kenny Sigler

Working with a Development Committee can feel like a humongous burden if you don’t have the right framework. The Development Committee plays a pivotal role in the fundraising success of an organization. With the right approach, you can turn it from a burden into one of your biggest assets. Imagine being one of the few nonprofit professionals who brags about their Development Committee! Believe it or not, it’s possible.

In this session, you’ll learn:

  • How to recruit and set expectations for committee members.
  • How to build a development plan in partnership with the committee.
  • How to have productive committee meetings.

1 PM – Turning Your Volunteers into Super Supporters: Best Practices for Donor and Volunteer Engagement by Geng Wang

Crafting a successful fundraising campaign involves careful planning and strategic thinking. Luckily, as a non-profit, you already have a passionate base of volunteers and donors who empathize with your mission. In this webinar, we will explore how you can leverage this existing support network to achieve your fundraising goals.

Our discussion will cover a variety of topics, including why volunteers make excellent donor prospects, how to engage volunteers respectfully and effectively, and the importance of activating donors as volunteers. We will also delve into the art of micro donations and explore language-market fit strategies. Join us to discover how you can maximize your fundraising potential by tapping into the power of your supporters!

In this session, you’ll learn:

  • Volunteering trends since COVID.
  • Volunteer engagement, appreciation, and retention strategies.
  • Why you should activate volunteers as donors and vice versa.
  • Language-market fit strategies for your supporters.
  • The power of micro donations.

2 PM – The Gift That Keeps on Giving: Cultivating Relationships with First-Time Donors by Julie Edwards

Did you know that only 20% of new donors make a second gift? 

And, to make this stat even more dire, the number of new donors overall has been shrinking over the past several years. 

That’s why savvy organizations are turning their attention to engaging their newest supporters so they become their best supporters!

A thought-out strategy for stewarding new donors is one of the most important investments you can make now, especially as the NPO sector heads into year-end campaign season. And in this 60-minute live webinar I’ll be sharing information and insights so you can ensure your strategy is ready to roll with the first gift.

In this session you’ll learn:

  • Why donor relations matter and especially for first-time donors.
  • Where to start with your new donor engagement strategy.
  • How to “warm-up” new donors so they feel seen.
  • Best practices and examples of strategies to get first-time donors to give again.
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[Webinar] Maximize Your Donations: Donation Page Throwdown and Live Critique https://www.causevox.com/blog/maximize-your-donations-page-throwdown-and-live-critique/ Mon, 12 Jun 2023 19:58:41 +0000 https://www.causevox.com/?p=48330 It’s time for another Donation Page Throwdown and Live Critique. Bring your best donation forms, pages, and landing pages to be assessed in a live critique where our experts will provide personalized recommendations for improvement.

We’ll revolutionize your digital fundraising approach. Discover how to transform your donation page into a powerful tool that captures your donors’ attention and maximizes donations effortlessly. Gain fresh insights, expert advice, and learn from real nonprofit donation pages as we delve into what works and what doesn’t. 

In this 60-minute live webinar, you’ll:

  • Unveil the best practices of high-performing donation pages.
  • Stay ahead with the latest trends in donation forms.
  • Understand the elements of a remarkable donor experience.
  • Gain insights from live critiques of real nonprofit donation pages.
  • Receive personalized recommendations to enhance your donation page.

You’ll come away with the tools to optimize your donation page and elevate your donor experience. 

This session will also feature a live Q&A and be recorded for on-demand viewing.

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